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I’m sure by now you’ve heard all of the hoopla over Google’s recent Penguin Update. The forums are buzzing with SEO-ers up in arms over the carnage. Matt Cutts has been whisked away to an undisclosed location (not really) while Internet Marketers by the gigabyte are showing up at his front door with torches in hand looking for an explanation.
At least that’s what you might think if you were to read the forums. Believe it or not, there are plenty of people benefiting from the Penguin Update as well. It only makes sense. For every site that gets bounced off the page there is a new site replacing it. Yes, they are out there and they are quietly celebrating Google and their beloved little (more…)
5 Creative Ways to Use Pinterest for Business
As the new #3 social network, Pinterest’s growth is meteoric and previously unheard of. Businesses can’t get there fast enough. But how should they promote their products and services without offending the calm, grazing culture of window-shoppers delighting in gorgeous, lush photographs. It’s a challenge. Here are 5 thoughts to get you off on the ...(Read More)
If You Really Want To Make Money Online You Have To Create Your Own Products – A SPN Exclusive Article
I have been doing this online marketing thing full-time for over 10 years. I have failed hundreds of times. One of the huge advantages of internet marketing over traditional offline marketing is that you have room to make mistakes since the entry cost to start a new venture is usually just web hosting, a domain ...(Read More)
Skewering Stupidity Evil & Injustice
BackSpike is dedicated to rants on politics, business, religion, health, law and govt. Say it intelligently and we'll publish it.
10 Ways to Brand Yourself for More Success
One thing I have learned since I have been in internet marketing is that you have to “brand yourself” in order to become successful. Branding yourself means to make yourself stand out from the rest. Be the one people remember and go to when they need your products and/or services. Build your reputation as the ...(Read More)
Digital business trends 2012
On reviewing digital business trends this year, it was interesting to discover there are three main areas that could unalterably change the face of business communications, the very future of the internet and how we use it. It was Pete Cashmore, CEO of Mashable, who wrote towards the end of last year that “the pace ...(Read More)
SMX Sydney 2012 – Robert Moorman – Developing a Video Content Marketing Campaign
This is a summary of Robert Moorman’s presentation at Search Marketing Expo / Online Marketer Conference held in Sydney 1-2 May 2012. Robert Moorman is a Video Strategist at Hunting With Pixels, a company that specializes in strategic social video campaigns. Robert has over 20 years of experience working as a video producer for media ...(Read More)
Why Your Website Should Go Mobile
I was riding public transit the other day. I glanced up after sending an email from my iPhone and saw passengers toiling away either on their Apple, Android, or Blackberry device. There wasn’t a newspaper in sight. After disembarking I entered a café for a quick latte and witnessed tables full of patrons on iPads ...(Read More)